Odette Lunettes — eyewear collection
Optical frames, sunglasses and technical details for Odette Lunettes, designed within a brand and product strategy BEDJA STUDIO built into their product development process.
The challenge
Every Odette Lunettes collection has to feel unmistakably Odette, season after season, while each frame still works on the face, in the range and in production.
What BEDJA STUDIO did
BEDJA STUDIO created a broader brand and product design strategy for Odette Lunettes and integrated it into their product development process, so every collection starts from the same story and the same principles.
Within that framework, BEDJA STUDIO designed optical frames and sunglasses, down to the technical elements: hinges and temple details. Ideas moved from sketch to rapid prototype, were engineered for production, and were planned as part of a coherent collection strategy.
The outcome
More than 40 models designed. Among those on sale today: Juno, Carter, Chapman, Newman, Bates, Wang, Cyrus, Mercato, Pfeiffer, Grant, Harris, Lonny, Powell, Quinn, Richmond and Schaffner.
Scope
