Equestrius — the Arabian horse show platform
A platform for the world of Arabian horse shows that connects passionate owners with professional handlers, and brings events, farms and the community together in one app.
The challenge
The Arabian horse show world runs on personal networks. Owners struggle to find and book the right handler for their horse, handlers juggle requests across many channels, and events and stud farms are scattered over websites and social media.
What BEDJA STUDIO did
BEDJA STUDIO designed Equestrius, its brand and the app, around four audiences: horse owners, handlers, stud farms, and brands selling horse products and services.
Owners explore events and farms on a map or in a list, filtered by colts, fillies and stallions, and see which handlers attend each show. Every handler has a profile with their track record, ratings and the events they attend, and can be booked straight from the app. Handlers manage their availability and confirm bookings, and stud farms get a showcase of their own.
The brand pairs a gold step-shaped mark with black and sand tones, and the onboarding sums up the promise in three words: Discover, Connect, Excel.
The outcome
A complete brand and app design for iOS and Android, from onboarding to event discovery, handler profiles and booking requests.
